ASDA Insurance Offers

While ASDA were already an established name in the UK supermarket sector, the takeover by Wal-Mart has pushed them on to a different level. Along with Tesco they are head and shoulders above the rest, with ASDA insurance and Tesco insurance among the fastest growing brands on the financial market today. Fast becoming the place of choice for many, ASDA are aiming to bring more and more offers to their customer base, further strengthening their position across an array of different fields. Tesco, you had better watch out!

ASDA Company History

First established in 1949, ASDA (formerly known as Associated Dairies & Farm Stores) has seen something of a massive change since the early days. On the verge of possibly going out of business in 1990s, the business was rescued by Archie Norman who took the helm, rebuilding and rebranding the chain into what we see today. Now part of the Wal-Mart group of businesses there are no figures available for the ASDA group itself, but it is up there vying for top position with Tesco.

The ASDA group is now firmly at the centre of the Wal-Mart group’s overseas business structure and the supermarket have not been slow in developing new and potential lucrative lines such as car insurance. The ability to give customers the power to search and compare car insurance rates in an instant, and then arrange for cover there and then has pushed the financial division to the fore. Ever keen to ensure that as few of their customers as possible look elsewhere for the more traditional services, the ASDA finance division is set for further substantial expansion.

As the UK retail market becomes ever more competitive, it is essential that online services are made as easy and accessible as possible to encourage maximum exposure. The ASDA solution to click on, compare and choose your preferred option has gone down very well with its consumer base across a wide range of business areas.